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The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. Keyword research represents the veryfoundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. One of the most common misconceptions is that blogging on your own site is going to help your SEO. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either.

Attaining a list of keywords is easier than knowing what to do with them

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local authority, all you need to do is reach out. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.

Words and phrases that keep people engaged

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business.

Follow Gooogle's advice on this

Gaz Hall, a Freelance SEO Consultant, commented: "Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?" Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Page load speed is also a ranking factor, especially for mobile. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online.

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Your website URL should generally be related to/contain your keywords. The domain name keywords are a very important ranking signal for Google, so take advantage of it if you can. *Note that this ranking factor has been made less powerful over the past couple of years, specifically for EMDs (exact match domains where only exact keywords are in the domain name). Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the preferred domain (canonical), which is to be seen and then 301 redirects all the other non-canonical to the preferred domain.

More Targeted And Relevant Traffic

The page title is one of the most important things that Google and other search engines evaluate to determine what is on a web page. Put your keyword or phrase in the title, and keep it short. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Even if the social searchplaying field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined.