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Measure and monitor what is working and update your strategy on the fly. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. The textof the link helps provide Google additional context about the topic of the linked page, i.e. what keywords that page should rank for. So links that contain keywords related to what you sell or where you’re located – and even links for your brand name – are going to help you rank. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order.

Target Low Hanging Fruits

Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Ensure that your site loads quickly, not just where you're located, but from around the world.

Longtail terms

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.

Feedback driven SEO

Gaz Hall, from SEO Hull, had the following to say: "There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic." This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.

Think about SEO from the start

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Using structured data, you can serve Google your address details in the most convenient way. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer a user’s questions

How can you find out, whether your domain has been penalized by Google and why?

Get people talking about your brand, and mentioning it on their website, or any website for that matte The other point that has become increasingly important is that relevant anchor text should be used in links. This applies not just to external links pointing into your site, but internal linkages throughout your Web site. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations.